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Since 2017, we’ve built a trusted reputation for timeless craftsmanship and modern elegance
Discover your go-to jewelry destination, where elegance meets quality. The latest trends inspire our collections and feature captivating designs handcrafted in 925 sterling silver, blended with anti-tarnish alloys for lasting brilliance. We use premium materials — including Swarovski and Euro crystals, high-grade cubic zirconia, semi-precious gemstones, Moissanite, and lab-grown diamonds set in 18kt gold — to craft pieces that radiate sophistication with a contemporary edge. Whether you’re seeking ready-to-wear elegance or customized designs, each creation reflects our commitment to unmatched craftsmanship, quality, and style.
Mission
We design beautifully crafted, semi-precious jewelry that transitions seamlessly from everyday moments to destination wedding memories—all at a price that feels just right.
Vedanshee Patel
Founder, Virtues Lifestyle LLP
(Vedanshee Patel Jewellery), Ahmedabad
Vedanshee Patel’s journey into the world of jewelry design began with a deep admiration for her mother’s heirloom pieces. What started as a childhood passion, crafting playful imitation jewelry, soon evolved into a clear vision. After pursuing a professional education in Fashion and Lifestyle Accessories at NIFT Gandhinagar, Vedanshee established her eponymous label rooted in creativity, craftsmanship, and meaning. Her brand celebrates individuality and timeless sophistication, with collections inspired by nature’s delicate forms. Crafted in 92.5 sterling silver and finished with anti-tarnish alloy, each piece is thoughtfully adorned with Swarovski, Euro Crystals, and premium cubic zirconia to offer a luxurious experience that feels as exquisite as real jewelry. Vedanshee broke conventions by boldly introducing sterling silver as a luxury statement in destination weddings, redefining bridal jewelry in a gold-dominated market. Through meticulous craftsmanship and contemporary aesthetics, she has positioned silver as the modern bride’s choice: elegant, expressive, and refreshingly versatile. For Vedanshee, jewelry isn’t just adornment; it’s strength. It’s expression. It’s you.
(Vedanshee Patel Jewellery), Ahmedabad
Vedanshee Patel’s journey into the world of jewelry design began with a deep admiration for her mother’s heirloom pieces. What started as a childhood passion, crafting playful imitation jewelry, soon evolved into a clear vision. After pursuing a professional education in Fashion and Lifestyle Accessories at NIFT Gandhinagar, Vedanshee established her eponymous label rooted in creativity, craftsmanship, and meaning. Her brand celebrates individuality and timeless sophistication, with collections inspired by nature’s delicate forms. Crafted in 92.5 sterling silver and finished with anti-tarnish alloy, each piece is thoughtfully adorned with Swarovski, Euro Crystals, and premium cubic zirconia to offer a luxurious experience that feels as exquisite as real jewelry. Vedanshee broke conventions by boldly introducing sterling silver as a luxury statement in destination weddings, redefining bridal jewelry in a gold-dominated market. Through meticulous craftsmanship and contemporary aesthetics, she has positioned silver as the modern bride’s choice: elegant, expressive, and refreshingly versatile. For Vedanshee, jewelry isn’t just adornment; it’s strength. It’s expression. It’s you.